Budbreak of a Brand

Budding Wine Brand Articulates Burgundian Varietals in the Russian River Valley.
An Interview with the Winemaker of Benovia Winery.
The business of wine production is frought with considerable challenges. Beyond these, launching a premium brand is a monumental undertaking requiring a tremendous amount of resources, talent, experience, planning, and above all, a clear vision for how that brand will position itself among the seemingly countless others vying for consumer attention these days. Benovia Winery is one newcomer that seems to have all those qualities in spades. Although a great number of other producers in Sonoma County also provide handcrafted wines made from Pinot Noir and Chardonnay, this particular winery, located in the heart of the Russian River Valley, does so with the intention of showcasing the notably different styles that these varietals can manifest. Curious to learn more, I met and spoke with Benovia's winemaker Mike Sullivan and, in doing so, discovered the unique advantages the new brand is enjoying at the outset of its journey into quality-driven wine production… READ MORE