Peak Performer

Napa Trailblazer Continues to Reshape New Identity with Mountain Cabernets.
An Interview with the Winemaker of Atlas Peak Winery.
Throughout the 1990s, Atlas Peak Winery built and enjoyed renown in the marketplace for the Sangiovese varietal wine it produced from the elevation after which it was named. But with the new Millennium came broad changes to Napa's wine industry, not the least of which was an upsurge in the production of super-premium Cabernet Sauvignon. This, combined with the vision of new ownership that recognized the producer's untapped potential, led to the reevaluation and overhaul of its entire marketing thrust in an effort to shift the focus and increase the quality of its production. Nearly seven years since Atlas Peak's rebirth as a brand has seen the crafting of a portfolio featuring Cabernet grown in each of Napa Valley's elevated sub-appellations: Howell Mountain, Mount Veeder, Spring Mountain, and of course, Atlas Peak itself. After having sampled his wines at the California Cabernet Society annual tasting event, I met with winemaker Darren Procsal, along with PR Director Tony Lombardi, to learn more about the winery's new mission "to create wines that showcase their lofty origins"…READ MORE